Cisco's license hack is obvious enough if you have the money: There's a yearly cap on total payments for any given licensed H.264 product. This year the cap is $6.5M. Any company that pays the cap each year can distribute as many copies as they want. There are still terms and restrictions on how the distribution gets done, but Cisco will be handling that (and only Cisco will be allowed to build and distribute these copies without a separate license).
Once you or your applications download the prebuilt codec blob from Cisco, you're allowed to use that specific blob for anything you want so long as you don't modify it or give it to anyone else. H.264 codecs for everyone! ...（略）
The mere presence of a negotiated license divides the Web into camps of differing privilege. Today's agreement is actually a good example; x264 (and every other open source implementation of an encumbered codec) are cut out. They're not included in this agreement, and there's no way they could be. As it is, giving away just this single, officially-blessed H.264 blob is going to cost Cisco $65M over the next decade. Is it any wonder video is struggling to become a first-class feature of the Web? Licensing caused this problem, and more licensing is not a solution.
MPEG HEVC licensing isn't set yet. It will be interesting to watch the negotiations if Cisco's H.264 giveaway plan is wildly successful. In the future, could nearly every legal copy of HEVC come as a binary blob from one Internet source under one cap? I doubt that possibility is something the MPEG LA has considered, ...（略）
...Or maybe they'll build in a free, legally uncomplicated copy of Daala instead. Dare to dream.